Based by Frontmen of KISS, Rock & Brews Amps Up the Music, Meals and Expertise by Opening New On line casino Areas
By Sean Chaffin
THE POWER OF ROCK FUELS THE FUN OF GAMING
Daring trusses, colourful live performance lighting, iconic rock artwork, a number of LED screens and the very best high quality sound system create a 360-degree rock ’n’ roll expertise like no different. That’s only a little bit of what guests can count on on a visit to the brand new Rock & Brews On line casino in Braman, OK, and the Rock & Brews Restaurant at Potawatomi On line casino Resort Milwaukee. The “rock” a part of that title comes with some large credentials within the type of co-founders Paul Stanley and Gene Simmons. Rock & Brews can now be present in California, Florida, Kansas, Missouri, Oklahoma, Texas and Wisconsin.
“Rock & Brews started partnering with a number of casinos throughout america to assist serve the wants of company searching for distinctive eating choices and stay music leisure throughout the on line casino setting,” CEO & Associate Adam Goldberg says. “As we moved into the gaming house and license agreements continued to get renewed, we proved the ability that Rock & Brews holds as a advertising and marketing instrument that helps enhance foot traffic inside casinos by fueling the enjoyable of gaming with scrumptious meals, an energizing atmosphere, and a spot for stay music.”
The rock-inspired on line casino and eating places function loads of nice music complemented with handcrafted American meals and an enormous number of craft and worldwide beers. Visitors can count on a high-energy, family-friendly environment. The Oklahoma location now marks the corporate’s first full Rock & Brews On line casino. Visitors will find a number of 500 slot machines, a signature Rock & Brews Restaurant, stay music leisure, and way more. As the corporate continues increasing, that is the first of extra casinos on the horizon.
“Gamers at Rock & Brews On line casino Braman can count on an energizing gaming expertise with reminiscences of their favourite rock ’n’ roll bands and music taking part in all through,” Goldberg says. “Whereas there are a number of casinos inside a 30-minute radius of Braman, Rock & Brews On line casino offers a novel expertise that turns it as much as 11 with its hospitality, restaurant, and bar offerings plus stay leisure. Doing this efficiently will get gamers to return extra often, bigger coin drops and longer play on video games.”
Search for favourite video games like Buffalo Grand, Final Hearth Hyperlink, Dancing Drums, Strolling Useless 2, Purple Scorching 7s, and quite a few different favourite video games. Administration is at all times curating experiences to maintain gamers coming again. Even the property rewards card options the rockstar theme with gamers advancing from Headliner to Rock Star to Backstage Move after which on to the All Entry VIP degree. A few of the on line casino’s promotions embody particular occasions like “Rock & Rollin’ Week Amplified,” the place gamers can earn entries in common money drawings.
In fact, those that work up an urge for food will wish to head to the Rock & Brews Restaurant for an unbeatable number of craft beer, unimaginable meals, energizing atmosphere, state-of-the-art visuals and your favourite basic rock music within the spherical.
HITTING THE ROAD
The Rock & Brews story begins in 2010 when Paul Stanley and Gene Simmons partnered with merchandising pioneers Dave and Dell Furano, together with restaurateur Michael Zislis. Dave introduced loads of rock ’n’ roll expertise as a longtime promoter for acts like Bob Dylan and the Rolling Stones and as president of Invoice Graham Presents.
“With a shared love for rock ’n’ roll, excessive power environments, and memorable experiences, Rock & Brews was born,” Goldberg says. “Paul Stanley and Gene Simmons are a significant a part of our model, however we worth your entire rock ’n’ roll business. We’ve collaborated with quite a few rock stars, together with Jon Bon Jovi, Alice Cooper, and Rick Nielsen, amongst others. These collaborations reflect our dedication to celebrating the spirit of rock ’n’ roll.”
Past the tasty picks on the menu, Rock & Brews ramps up the rock imagery all through the property. Visitors will really feel like they’ve dropped into the Rock ’n’ Roll Corridor of Fame or are backstage with KISS themselves. Paul and Gene’s “rock ’n’ roll all evening and occasion each day” mantra actually applies, and diners appear happy with the environment, menu and chilly beer picks.
For Rock & Brews, the group envisioned an idea that mixes basic American meals with a twist, an unmatched number of craft beer, and loads of rock music. “ Beer ignites the center and soul of Rock & Brews,” Goldberg says. “Not solely is it the right companion to rock music, nevertheless it additionally pairs properly with lots of our menu choices. We offer an enormous number of distinctive native brews plus conventional favorites from world wide. In rock ’n’ roll style, we’ve created signature brews impressed by well-known rock songs akin to Hazed & Confused IPA, Over the Drugs and Far Away, Purple R Love, and extra in partnership with BuzzRock Brewing Firm.
Rock & Brews delivers loads of nice choices and diners might really feel like they’ve dropped right into a live performance in Madison Sq. Backyard, the Hollywood Bowl or Purple Rocks Amphitheatre. The creativity continues with menu classes akin to “Opening Acts” and naming of menu gadgets akin to Strawberry Fields Salad, Backstage Burgers and Invoice Graham BBQ Rooster Pizza. Two favorites from the “Headliner Sandwiches” embody Gene Simmons’ Demon Rooster and the ‘We Salute You’ Pulled Pork.
Collaborating with rockstars, like Alice Cooper, actually ties to the music DNA of the model. Alice Cooper’s Poison Burger comes full with brioche bun, pepper cheese unfold, reaper ranch, contemporary fried jalapeño, crispy onion strings, and Alice’s personal Poison Scorching Sauce.
BRINGING THE PARTY TO CASINOS
Rock & Brews has now expanded to 23 areas all through the nation in casinos, airports, stadiums and standalone areas with a deal with offering an energizing expertise for company of all ages. The opening of the Rock & Brews On line casino in Braman additionally featured fairly a gap in Might 2022, which unveiled a backstage atmosphere showcasing a “Nice Wall of Rock.” The venue additionally options distinctive artwork murals paying tribute to iconic Oklahoma-native musicians like Hansen and J.J. Cale, with a number of flat-screen televisions sharing among the biggest rock live performance moments of all time.
“While you go right into a Rock & Brews, you will note iconic rock ’n’ roll imagery from the final 40 years,” Goldberg says. “You’ll see the likes of Van Halen, Eric Clapton, and The Who adorning the partitions. You’ll see rock in additional of a creative type, whether or not it’s via flags or digital imagery. We have been requested a number of years in the past to convey extra of that rock ’n’ roll really feel and expertise onto the on line casino floor. On line casino executives acknowledge the significance of enhancing the client’s on line casino expertise.”
The on line casino, which was beforehand often called SouthWind On line casino, is operated by the Kaw Nation tribe. The property, which is positioned within the northern a part of the state between Wichita, KS, and Oklahoma Metropolis, was given a significant makeover and helped launch Rock & Brews from a restaurant in a on line casino to a branded on line casino. A Rock & Brews resort can also be within the works on the property as properly.
“Rock & Brews On line casino Braman’s uniqueness lies in its vibrant environment, collaborations with rockstars, and dedication to visitor expertise via elevated gaming,” mentioned Bruce McClure, GM of Rock & Brews On line casino Braman. “These components create an unparalleled and unforgettable expertise for our company, positioning us as a standout vacation spot within the Oklahoma market.”
“Rock & Brews elevates the standard on line casino expertise by connecting with company via the common language of rock ’n’ roll,” Goldberg says. “We offer an unforgettable 360-degree rock expertise— from our inventive menu to our detailed paintings and eating areas.”
The Oklahoma location isn’t the chain’s first hyperlink to the on line casino world. A Rock & Brews Restaurant is positioned within the Yaamava’ On line casino & Resort in Highland, CA, and Rolling Hills On line casino in Corning, CA.
“You needed the most effective, we introduced you the most effective,” mentioned Dominic Ortiz, CEO of Potawatomi On line casino Resort. “Gene and Paul are completely superb, and we couldn’t be extra excited to convey Rock & Brews to the state of Wisconsin.” The newest on line casino addition got here in August with the opening of a location at Potawatomi On line casino Resort in Milwaukee. The venue contains a 6,000-square-foot restaurant with a stage for stay leisure and 48 beers on faucet. Potawatomi On line casino Resort Carter and Rock & Brews made it a summer time of rock in Wisconsin as a part of the festivities with a summer time live performance sequence, a groundbreaking ceremony with Paul Stanley and Gene Simmons, and a rare efficiency by legendary rock band KISS.
Following the Milwaukee opening, Rock & Brews collaborated with the Potawatomi group on a pop- up beer backyard in Carter, WI, the place they hosted a summer time live performance sequence in August. Live performance performers who took the pop-up stage included tribute bands akin to Beatles, Bruno Mars and Weapons N’ Roses, along with Gary LeVox, lead singer of Rascal Flatts, and Jefferson Starship additionally took the stage. The emphasis on music stays an enormous a part of the model.
“We offer casinos the benefit of our rising title recognition, movie star associations, and intensive expertise within the hospitality business,” Goldberg says. “We’ve earned the approval of rock legends, which serves as a testomony to the success of our model. A key manner we obtain this success is by embracing the power and enchantment of stay music. Most of our Rock & Brews Restaurant areas function stay band levels that activate each the on line casino floor and the restaurant space, showcasing native to nationwide acts.”
Make no mistake, Rock & Brews oozes rock ’n’ roll and makes it a crucial a part of all design components from the restaurant to the slot machine space. That features movies, iconic rock artwork, and sights and sounds of iconic artists and bands. With the various TVs and LED screens all through, you’ll be able to choose between rock ’n’ roll music movies or watching your favourite sports activities group. There’s something for everybody at Rock & Brews.
“A technique we did this was to work with the attractive colours of the gaming machines. As an example, if there’s a colourful space with massive screens housing a Buffalo recreation, we’ll use black and white basic photographs of the best rock ’n’ roll stars ever to create a distinction. This helps set up a rock ’n’ roll environment within the on line casino, enhancing the gaming expertise, which finally is what we wish to obtain,” mentioned Goldberg.
A brand new Rock & Brews is coming to the ilani On line casino Resort in Ridgefield, WA. The addition expands as a 7,000-square-foot restaurant, which opens to a 1,000-person amphitheater and Rock & Brews Live performance Bar for stay music and occasions capabilities, opening in early 2024. “We’re excited by this new partnership, which is able to allow ilani to proceed former Chairman Barnett’s imaginative and prescient of making memorable experiences for your entire household whereas additionally creating one thing the neighborhood could be happy with,” mentioned Kara Fox-LaRose, basic supervisor and president of ilani. Whether or not you’re a full- fledged member of the KISS Military or just searching for a tasty burger and a cool place to hang around, a visit to this Rock & Brews might must be on the menu.
